Itch.io is a popular online marketplace that was established in 2013. It has since become a go-to platform for independent game developers, hobbyists, and designers to sell their digital products. It is also one of my absolute favorite places to host my Royalty Free Music packs. Here are some reasons why I believe Itch.io is the greatest marketplace for creative people!

1. Easy to Use
Itch.io’s user interface is clean, simple, and easy to navigate. You can set up a store and start selling your assets in no time, without any prior experience in web development. If you’ve ever tried uploading assets to the Unity asset store or Game Dev Market, you’ll probably back me up on this one!

2. Free to Use
Most platforms will take a commission fee off anything you sell. This is understandable as it costs a lot to process payments, maintain a website, pay employees, etc. However, on Itch.io, you can choose how much you pay in commission fees. They even give you the option to pay nothing at all. That means you can upload as many assets as you want without worrying about paying a commission or fees. Now if only the government would allow you to do the same! ;D

3. Community Support
Itch.io has a vibrant community of game developers and designers who are always willing to help each other out. Itch.io’s forum is an excellent place to ask for feedback, get advice, and make connections. They also host a TON of game jams, which is an amazing and easy way to get your feet wet in the industry. I’ve met multiple developers and artists through game jams hosted on itch.io that I am still in contact with today!

4. Marketing Tools
Itch.io has built-in marketing tools that can help you promote your products to a wider audience. You can create custom landing pages, set up discounts to attract new customers, fulfill content for Patreon, and even embed widgets featuring your products! Kinda like this one:

Honestly, I’m just scratching the surface here. There are a ton more ways Itch.io offers for you to market your projects that I’m not even aware of!

5. Developer-Friendly
Itch.io is designed with developers in mind. Not only can you find tons of assets, from 2D and 3D art to sound effects and music, but you can then turn around and sell the game you create with those assets to a growing audience.

You can also choose to offer your products for free, pay-what-you-want, or set a fixed price. If you are a bit more savvy, you can even customize the code on your projects page to make it look and feel unique! This kind of thing is way above my skill level, but I love the fact that you have that as an option!

Final Notes

Overall, itch.io is a fantastic platform for selling game assets. It’s easy to use, free to set up, has a supportive community and a ton of opportunities available for creatives at all stages of their career. If you’re a game developer, an artist, or a musician, I HIGHLY recommend giving itch.io a try.

Now, if you’ll permit me a brief pitch, I have some game assets for sale on itch.io that you might be interested in! As a composer, my focus is naturally on Royalty Free Music and Sound Effect packs. All of my products are affordably priced and available for immediate download. You can even look at my special bundles to save even more money, or if you want to get the most bang for your buck, check out my Ultimate Packs!

If you’re looking to enhance your game development project, be sure to check out my itch.io store!

Bert Cole

I believe that a great soundtrack is more important that great graphics. That is why I am dedicated to delivering top quality music to developers of all levels. Whether you are looking for royalty free music or need a custom soundtrack for your game, I aim to deliver the audio your game deserves.